Cosmetic packaging anti-counterfeiting technology under the trend of online shopping
Cosmetic packaging anti-counterfeiting technology under the trend of online shopping
With the development and maturity of network technology, online shopping has won the recognition of more and more netizens due to its convenience, low price, fashion and other characteristics. However, online shopping of cosmetics faces many disadvantages, especially the proliferation of false information and the difficulty in distinguishing authenticity from fakes. Consumers often buy fake and shoddy cosmetics, which not only causes huge economic losses, but also directly harms consumers' beauty and health. However, there are currently very few anti-counterfeiting technologies applied to cosmetic packaging, which makes it difficult for consumers to confirm whether the cosmetics they buy are genuine, which greatly discourages consumers from purchasing cosmetics online. Therefore, if cosmetic packaging companies want to occupy a place in online shopping and develop in the long term, they must attach great importance to the anti-counterfeiting of cosmetic packaging and let packaging anti-counterfeiting technology become a "firewall" to protect the interests of companies and consumers.
Common anti-counterfeiting technologies
1. Coding anti-counterfeiting technology
Inkjet coding anti-counterfeiting technology uses inkjet printing technology to print production date, batch number and other information on the outer packaging of the product, and the anti-counterfeiting effect is achieved by adjusting the printing position. Most cosmetic packaging often uses this method to achieve anti-counterfeiting purposes. If you use anti-counterfeiting ink when printing, you can achieve a better anti-counterfeiting effect. However, because the printing materials and processes used in this anti-counterfeiting technology are relatively easy to master and obtain, this anti-counterfeiting technology is easily counterfeited.
2. Laser holographic marking anti-counterfeiting technology
Laser holographic marking anti-counterfeiting technology is based on the principle of laser interference and is produced using spatial frequency encoding. The laser holographic logo is not only lifelike in image, but can present multiple levels in space and decompose into brilliant colors. It can also change according to changes in the viewing angle and has a very high amount of information. Therefore, it is a product with strong anti-counterfeiting capabilities. Apply anti-counterfeiting technology. After decades of development, laser holographic marking anti-counterfeiting technology has gradually upgraded from the initial holographic marking anti-counterfeiting technology to the second, third, and even fourth generation laser holographic marking anti-counterfeiting technology. At present, most cosmetic anti-counterfeiting packaging on the market uses anti-counterfeiting laser holographic marking technology. This anti-counterfeiting technology generally affixes the logo on the front or opening and closing of the cosmetic packaging. When the consumer removes the logo, the hologram is destroyed and cannot be reused, which has a good anti-counterfeiting effect.
3. Phone number anti-counterfeiting technology
Phone number anti-counterfeiting technology is a kind of packaging anti-counterfeiting technology that uses networked packaging information. It is also the most beneficial anti-counterfeiting technology for consumer identification. There are two main ways to apply this anti-counterfeiting technology in cosmetic packaging: paper-based scratch-off type and laser hologram scratch-off type. The basic principle is: add a password to each product on the trademark, one code for each product, and there is no duplicate code for the same product, and the trademark is also printed with a searchable phone number. Consumers can only You need to call the inquiry phone number and enter the product code according to the prompt tone to know the authenticity of the product. The required phone fee will be paid by the cosmetics company. Since counterfeiters cannot send forged product coding files to the anti-counterfeiting center's database, this anti-counterfeiting technology is unforgeable and is widely used in cosmetic packaging, but the query rate is low.
4. Barcode recognition and anti-counterfeiting technology
Barcode recognition and anti-counterfeiting technology is an automatic identification technology that is produced and developed in computer applications and practices and is widely used in the fields of commodity circulation, postal management, library management, industrial production process control, etc. It has the characteristics of fast input speed, high accuracy, With the advantages of low cost and strong reliability, it occupies an important position in automatic identification technology. Products currently on the market cannot be circulated without barcodes. Choosing specific printing positions and special ink-encrypted printing methods can make barcodes have multiple anti-counterfeiting functions. However, reading barcode information requires the use of professional equipment with a barcode recognition system. . Therefore, this anti-counterfeiting technology is difficult for ordinary consumers to identify. Future Development Directions With the further development of the economy and online shopping, the above-mentioned common anti-counterfeiting technologies have more or less shortcomings. Therefore, in order to further improve anti-counterfeiting capabilities and more effectively protect consumer rights, cosmetic packaging anti-counterfeiting technology can be developed in the following aspects.
Cosmetic packaging anti-counterfeiting technical suggestions
1. Combined anti-counterfeiting Different anti-counterfeiting technologies have their own strengths and weaknesses in different fields.
It is becoming increasingly difficult to achieve efficient anti-counterfeiting by relying solely on a single anti-counterfeiting technology. Therefore, the choice of anti-counterfeiting technology should be based on the different characteristics of cosmetics. The use of comprehensive technology to improve the anti-counterfeiting capabilities of packaging and maximize strengths and avoid weaknesses has become a new development direction for packaging anti-counterfeiting technology. For example, combined information anti-counterfeiting technology is a comprehensive high-tech anti-counterfeiting technology that integrates image production technology, computer coding technology, printing color registration technology, special ink technology, and color-changing identification technology. Since the selection and encoding of relevant images are random each time , thus forming the characteristic that the technology cannot be deciphered. Even if someone masters the encoding processing technology, they cannot produce the same logo, and the anti-counterfeiting effect is very good.
2. Packaging design The organic combination of anti-counterfeiting packaging and anti-counterfeiting creates a new concept of personalized packaging.
In the anti-counterfeiting design of cosmetic packaging, appearance design is the primary issue, and anti-counterfeiting is a auxiliary design. While the anti-counterfeiting design has a better anti-counterfeiting effect, it cannot affect the overall style of the packaging. Therefore, the following two points should be paid attention to when designing packaging anti-counterfeiting: first, use anti-counterfeiting methods locally according to the characteristics of the packaging itself, such as using pattern anti-counterfeiting technology behind product labels or only on product instructions; second, use anti-counterfeiting methods on the back of product labels or only on product instructions; , The packaging structure design also has a certain anti-counterfeiting function. For example, perfume bottles generally have unique shapes and designs, which require high-tech and high-precision molding processes, which increases the difficulty for counterfeiters.
3. Reasonable anti-counterfeiting There are also some unsatisfactory aspects in packaging anti-counterfeiting.
For example, some anti-counterfeiting technologies cannot be implemented due to high cost and difficulty. Therefore, when choosing cosmetic packaging anti-counterfeiting technology, it is necessary to carry out reasonable anti-counterfeiting and organically combine economy and effectiveness. Different anti-counterfeiting products should have an anti-counterfeiting cost ratio that is consistent with their costs and profits. Generally, the anti-counterfeiting cost of cosmetic packaging can be controlled at 6% to 7% of the total cost. But the cost itself is the threshold for anti-counterfeiting. The ultimate goal of counterfeiters is to obtain profits. If they are asked to pay a higher cost for counterfeiting, they will still have scruples. Therefore, some high-end cosmetics can further enhance the difficulty of product counterfeiting through appropriate anti-counterfeiting investment.
4. Green anti-counterfeiting In the context of the "low-carbon storm" sweeping the world, green environmental protection and sustainable development are not just a slogan, but also a social responsibility and a practical action.
When designing anti-counterfeiting cosmetic packaging, we must base ourselves on environmental protection, actively explore more fashionable and personalized design ideas, find the best balance between anti-counterfeiting and environmental protection, and create products that both meet environmental protection requirements and have anti-counterfeiting functions. cosmetic packaging.
The gradual popularization and continuous development of online shopping has become a consumer trend and habit. Cosmetic packaging anti-counterfeiting technology will surely receive more attention and development. At the same time, due to the continuous development of science and technology, no anti-counterfeiting technology can be permanent. Therefore, only by constantly updating technology, improving the safety and reliability of product packaging, integrating anti-counterfeiting technology with packaging technology, and developing in an integrated and scientific direction can we carry out anti-counterfeiting to the end.