Humanized design of women’s cosmetics packaging

Humanized design of women’s cosmetics packaging

The theme of female cosmetics packaging design is women, so women are the center and scale of the design. This scale includes both physiological and psychological scales. The satisfaction of psychological scale is achieved through the humanization of design. Through the analysis of the humanized design of women's cosmetics packaging, it is concluded that the shape caters to women's aesthetic psychology and embodies the characteristics of softness and gentleness; pay attention to the applicability and reliability of product packaging; the interest of packaging shape is the humanization of women's cosmetics packaging in shape Several aspects of design.

Packaging styling is an indispensable part of any packaging and is of extremely important significance in realizing both the practical and aesthetic functions of cosmetic packaging. Packaging styling is an important element in packaging design, and it is the basis of the overall packaging design. The packaging design must not only show artistic visual factors, but also physical functional factors.

The basic types of cosmetic packaging shapes include: cup type, bottle type, can type, bag type, tube type and various box types. When designing, it is necessary to rationally design typified styles based on the characteristics of the product and the characteristics of the consumer group: packaging shape is a carrier of emotional communication. Beautiful and unique shapes can increase perception, attention, and interest to stimulate consumers to make purchases. desire.

The appearance of packaging can produce different visual experiences through various changes in shape, thereby making consumers feel happy inside, and pleasure is a manifestation of beauty. In the packaging appearance design, only by highlighting the individual characteristics of the product and having a strong and eye-catching formal aesthetic can it leave a deep impression on customers. According to psychological theory, different shapes of objects will produce different psychological feelings in people. For example, a square has a sense of dignity, and different rectangles may have a sense of stability, lightness, or atmosphere. Unreasonable styling will give people a dull feeling, a feeling of crisis, etc. Therefore, packaging design must meet the psychological requirements of established consumer groups.

The humanized design of female cosmetics packaging can be roughly summarized into the following aspects:

1. The shape caters to women's aesthetic psychology and embodies the characteristics of softness and gentleness.

In terms of shape. Straight lines are hard lines that express masculine beauty and have masculine character traits; curves are soft lines that express feminine beauty and are full of female character traits. The products with the most abundant shapes in the packaging should be cosmetic packaging, especially the shape of perfume bottles. The packaging presents a graceful shape, and curved shapes are often used to reflect the softness and elegance of women.

2. Pay attention to the suitability and reliability of product packaging.

The size and specification of product packaging should be suitable for consumers’ average consumption rate of the product. In particular, it should be ensured that the contents of the package can be consumed normally during the shelf life of the product to avoid waste. Some skin care products suitable for pregnant or lactating women mostly use pure plants or additive-free raw materials, so their shelf life is short. In terms of packaging design, appropriate measurement should be selected based on product characteristics.

3. The packaging shape is interesting.

Pleasure is a positive emotional state that helps relieve stress. Injecting some appropriate interesting elements into beautiful, novel and unique packaging shapes will please people's mood, make people feel the charm of art and science, and arouse people's desire for knowledge and love for new life. In the packaging design of women's products, fun is often the most overlooked point. If the fun elements can be used appropriately, it will also add new highlights to the packaging.