Makeup cosmetics packaging design analysis

Makeup cosmetics packaging design analysis

Makeup cosmetics are cosmetics used to modify the face, beautify the appearance, and add charm. Including: sunscreen, isolation cream, liquid foundation, pressed powder, loose powder, eyebrow pencil, eye shadow and eyeliner, mascara, lipstick, nail polish, etc. Make-up cosmetics usually represent the forefront of fashion, so the packaging design of make-up cosmetics also reflects trend information everywhere.

According to the different uses of makeup cosmetics, styling and packaging design can be divided into:

1. The shape and packaging design of small cosmetic boxes (powder, eye shadow, blush, etc.)

Generally, the containers of powder, eye shadow, and blush are in the form of small cosmetic boxes, because women only use a small amount of such cosmetics each time and carry them with them. For women of different ages, cosmetics manufacturers will design their cosmetic boxes differently. For example, for young girls, the design of cosmetic boxes will use cartoon shapes; for fashionable women, the design of cosmetic boxes will favor generous shapes, simple lines, and abstract geometric figures. The color of the box body is relatively single, mostly Solid colors to reflect their characteristics of stability, restraint and maturity. Especially for high-end cosmetics makeup boxes, for consumers, such a look can not only enhance their taste, but also enhance their status. The outer packaging design of this type of small cosmetic box is also relatively simple and elegant, but it will be adjusted according to the size of the cosmetic box itself. It is usually a flat cube with the brand name of the cosmetics and basic information printed on it.

2. Lipstick styling and packaging design

Currently, there are various lipsticks on the cosmetics market, and their shapes and outer packaging designs also have their own merits. According to different lipstick types and uses, packaging design is divided into lipstick categories, lip gloss categories and lipstick box categories.

Lipstick category:

The lipstick mentioned here is a stick-shaped rotating lipstick whose main purpose is to modify the color of the lips. This type of lipstick accounts for most of all lipstick products and is also the main part of the lip products of major cosmetics brands.

at present. World-renowned cosmetics brands all have their own iconic products in this field. The lipsticks of affordable mass brands mostly use plastic as the material, but high-end brands usually use metal materials, or materials with metallic colors on the surface. The lipsticks designed by each high-end brand have very obvious brand characteristics, and the outer packaging design is many Use ordinary three-dimensional paper boxes.

Lip gloss category:

Because the lip gloss products are relatively thin, you need to use a small brush or fingers to apply them. The color is much lighter than lipstick, but it is more bright and shiny. Lip gloss cosmetics have various shapes on the handle of the brush head, but the basic principle is to be humane and novel at the same time. It can also be convenient for consumers to use. The packaging design of this type of cosmetics is generally bright, and the materials are mainly soft and hard plastics, which are used to highlight the bright and diverse colors and sparkling effects of lip gloss products. The outer packaging design is the same as that of lipstick products, which is a simple and elegant three-dimensional paper box. Reasonably design the cosmetics brand and basic product information on the outer packaging box.

Lipstick box category:

This type of product combines multiple colors of lip gloss into one, and is tinted with the lip brush that comes with the product. It can outline a variety of color matching and more professional makeup effects, so it has always occupied a certain market share. The packaging of such products is mainly practical, using transparent materials or adding transparent windows on the cover when using opaque materials, and using color to attract consumers' attention. Convenient for customers to choose.

3. Mascara, nail polish styling and packaging design

mascara

The shape of mascara is mostly long column type, giving people a slender and delicate feeling. Because mascara dries easily, the mascara uses a rotating opening method with better sealing properties. The shape of the mascara bottle has basically not changed much, except that the design of the long handle of the brush head should be more humane and intelligent. The color of the bottle body is mostly dark, or gold and silver with strong gloss.

nail polish

In terms of packaging, nail polish products mostly use transparent glass bottles. The opaque rotating plastic cover gives people a pink and tender look. Most of the glass bottles of nail polish are mini. The bottle body is cylindrical, square, arc-shaped and special-shaped. The rotating cap has long or short designs and different shapes. Since most nail polish bottles are glass bottles, consumers can directly see the colorful nail polish through the glass bottle, which is very attractive to consumers. Therefore, nail polish, which is similar to a toy, is an indispensable part of makeup and has become a new favorite among women's cosmetics to show their charm, personality and fashion.

4. Conclusion

The packaging design of cosmetics, whether it is a small cosmetic box, a packaging design for lipstick or a packaging design for mascara and nail polish, each has its own characteristics. How can you stand out among the many similar products?

The following aspects are worth thinking about:

In terms of color design, makeup cosmetics can be chosen to match the brand’s unique colors due to their rich nature. Demonstrate brand temperament and gain the trust of consumers. occupy a place in the increasingly fierce market share.

In terms of styling design, the main consumers of makeup and cosmetics are fashionable people, so they use novel designs. And it is particularly important to match it with fashionable decoration design.

The choice of packaging materials is also very important. It must have texture and visual experience in order to win the psychological recognition of consumers.

In terms of brand packaging design, cosmetics have bright and diverse colors, and the brand logo design should be concise and clear, so that the brand logo of the packaging design can be easily recognized by consumers.

With the progress of society and economic development, the demand for cosmetics and cosmetics will increase day by day, and their packaging design will also become a hot topic in the packaging and fashion circles.