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Elastic shape cosmetics packaging design

Elastic shape cosmetics packaging design

Elastic shape cosmetics packaging design


Modern people emphasize the organic connection between man and nature, and the peculiar structure and functions of nature creatures have inspired the research of packaging design. The design concept of cosmetics packaging is designed to imitate the natural form. It focuses on imitating the shape, structure and material of the fixing creature, which can increase the sense of natural affinity and promote the emotional interaction between goods and consumers.


In order to adapt to nature in nature, all things in nature have been evolving for a long time, and the existing various morphological characteristics have been gradually formed. These forms have a natural atmosphere everywhere. Cosmetic packaging form bionic design is the design of imitating these natural forms. The bionic form design advocates "derived from nature, transcending nature", and uses natural landscapes, plants, flowers, insects, and even characters as the material of decorative patterns, but it is deconstructed by the incomplete design starting point and reorganized with the new element reorganization , Present a new modeling image combined with the characteristics of the times.


The bionic of cosmetics packaging materials and mechanism

Plastic, glass, resin, paper and metal are all materials used in cosmetics packaging. These materials have different texture, color, and texture, which will produce different visual effects and meet the aesthetic needs of different consumers. The visual feelings brought by different materials are different, and the texture of the material is matched with different colors, which can produce a certain bionic effect and emotional effect. For example, the surface of rough and light -free is matched with the sand and gravel under the sunlight, giving people a warm and intimate feeling, and the cold color is like a long beach under the long night to give people a cold and implicit feeling; the delicate and bright surface is matched with warm colors with warm colors For example, candy gives people a sense of sweetness, briskness, and brightness, with cold color such as marble as hard, indifferent and rational.


Cosmetic packaging containers are widely used in a large number of geometric shapes for easy processing and use. In order to obtain fun and vivid artistic effects, simulated bionic shapes can be used. It can simulate the form of natural objects, or it can simulate artificial form; it can be simulated overall, or local simulation; it can be a natural form of bionic, or can simulate abstract geometric bionic.


1. The bionic of cosmetics packaging abstract geometric forms

The abstract geometric bionic packaging is an abstract summary method. Through association and abstract thinking, simplify and refine the symbolic form, creating a simple and abstract but full of rhythm and order beauty. When people face such bionic form packaging, with their personal experience, they produce a figurative form in the brain, which often points to the bionic prototype.


2. Cosmetics packaging natural and vivid bionic shapes

The packaging designer uses the pattern characteristics of natural creatures to use rich imagination and superb design skills to make these natural forms reproduce in the appearance of the packaging through art processing. Because the bionic modeling packaging is in line with the characteristics of the product, it can also enhance the consumer experience and meet the physiological and psychological needs of consumers, and gradually become a new highlight in the packaging design.


Nature is always the driving force of innovation. It brings our design to our design in a silent form. The different observation perspectives and understanding and subjective feelings of nature determine the perception and performance of nature, and the most beautiful shapes often come from the perception and performance of nature. Breaking the determination of thinking, using reverse thinking and innovative thinking, and reappearing in the form of deconstruction, you can get unexpected shapes.