Development trend of sunscreen cosmetics packaging
Development trend of sunscreen cosmetics packaging
The sunscreen field in the cosmetics industry is experiencing a big change, which is not only manifested in the formula of sunscreen, but also in the packaging of sunscreen. The surge in sunscreen formulas have emerged in different packaging trends, some of which are functional, while others are manifested in packaging design.
The development trend of packaging materials will surpass traditional glass and plastic materials. It uses materials such as chlorprons rubber and ceramics, and the packaging design is also ingenious, and the packaging of sunscreen products is no exception.
1. Convenient design
Consumers' demand for product convenience not only contributes to some multi -functional combination products, but also brought many innovative elements into the sunscreen market. These elements take into account the existing formulas and improve the convenience of consumers' use. The distribution system of sunscreen products covers various forms such as nozzle, pump, measuring to wiping scarf, bag, hose and roller.
It is easy to use for consumers, and it is also a concern for dealers, especially those products that are used for the whole body. At present, sunscreen products also use many other technologies to solve the problem of convenient application.
For home -free and black products, it is always a trouble to apply it to difficult to touch, and it is intended to be solved by packaging.
At present, there is an extended and adjustable stick in the design of sunscreen packaging. The free -sunburning black product uses this kind of smear rod to spread the black spray from this smearing rod. This kind of product is suitable for yourself, and will not leave stripes on the skin after use.
The emergence of the valve cover changed the packaging of sunscreen products. The 3600 rotation continuous sprinkler is one of the most watched products in recent years. The 3600 rotating continuous nozzle makes the smear very easy and in place. It uses a portable pump. In addition to the 3600 comprehensive spray, the design of this pump also has the characteristics of re -sealing.
The packaging in the field of sunscreen has also begun to use foaming device. This device is favored due to uniform distribution and convenient application. The application of the foam pump distribution in the field of free beauty is composed of the formula of foam. Compared with the thicker and sticky lotion, its spreadability on the skin is very different.
The sunscreen soft packaging uses a torn hose with accurate application head. The hose head can still be rewinded after the product content was first squeezed out. This packaging is very suitable for sunscreen or eye cream products, and allows consumers to see a variety of purposes of products, thereby achieving the purpose of promoting products.
Convenience can be manifested as many forms. The sunscreen wipe scarf is considered a trend that is emerging, which is largely because of the convenient and use of this wipe scarf. The sunscreen wipe scarf can provide quantitative sunscreen components at each use. These wipe towels are packaged independently, or packaged into smaller and more flexible forms. Consumers can put these wipe towels in the bags that are carried.
2. A variety of forms
Judging from the number of products covered, the selected distribution channels, and brand positioning, the brand needs to make various decisions. There are many current packaging shapes, forms, and materials, and each brand will have a suitable choice.
The application tool is only part of the sunscreen cosmetics packaging. The packaging of the packaging, the shape and the overall design effect also plays an important role. Packaging manufacturers are also considering using new types of decorative effects and shapes to improve their competitive advantages.
Like other cosmetics, the packaging of sunscreen cosmetics is also developing in a higher -end appearance, and the appearance of the brand packaging becomes more and more professional. As the Volkswagen brand becomes more and more advanced, the requirements for differentiation will promote the development and evolution of high -end sunscreen brands, that is, the process of high -end.
A large part of the packaging material is recyclable material. By passing innovative daily nursing solutions, scientific and advanced formulas, the formulas of luxury products, and modern packaging that are easy to identify, a brand new category can be created in the high -end cosmetics market.