Thoughts on the development of anti-counterfeiting technology for daily cosmetic packaging

Thoughts on the development of anti-counterfeiting technology for daily cosmetic packaging

Although there are many anti-counterfeiting technologies used in daily cosmetic packaging, their anti-counterfeiting effects are not ideal. Because the anti-counterfeiting technology in these packages is difficult for consumers to identify, such as barcode anti-counterfeiting technology and inkjet coding technology commonly used in daily cosmetic packaging, only the supervision department can judge its authenticity. Others have no anti-counterfeiting effect at all. Some manufacturers of anti-counterfeiting labels sell these labels to counterfeiters for their own personal benefit, resulting in anti-counterfeiting labels being ineffective and unable to prevent counterfeiting. I would like to make the following suggestions for anti-counterfeiting packaging of daily cosmetics:

1) Conduct in-depth research on the creativity and development of packaging structures to make counterfeiting increasingly difficult and identification easier. For example: daily cosmetics in the shape of plastic bottles or glass bottles should learn from the disposable packaging of broken wine bottles or beverage cans. After opening, the product bottle cannot be restored to its original shape, making the packaging unable to be reused and preventing counterfeiters from recycling it. Packaging is a way to counterfeit. These products can also be designed into special-shaped packaging based on the uniqueness and innovation of packaging design. Generally, the design of these special-shaped packaging does not meet the requirements of economic design. It is difficult to make molds, and the processing technology requirements are very high, and the packaging structure design is also difficult. It is very complicated, which greatly increases the cost and the difficulty of imitation, making it unprofitable for counterfeiters under extremely risky circumstances, thereby stopping counterfeiting. Although the cost of producers increases, the final economic impact Compared with the results of the prevalence of counterfeiting, the benefits are still greatly increased.

2) Pay attention to the recognizability of anti-counterfeiting packaging. Although some daily cosmetic packaging also uses anti-counterfeiting packaging technology, these technologies are difficult for ordinary consumers to identify. Therefore, not only does it not really play the role of anti-counterfeiting, but manufacturers also lose more than they gain. When developing new anti-counterfeiting technology, in addition to paying attention to the improvement in the difficulty of counterfeiting, we must also pay attention to the effect of this new anti-counterfeiting technology after its promotion and use. If consumers cannot distinguish, then this new anti-counterfeiting technology Technology can be said to be ineffective.

3) When printing packaging, printing plants must strictly control the entire process from original manuscript selection, film production, plate making, and printing, and use advanced printing equipment to print high-quality packaging printed matter, making it difficult to counterfeit.

4) At present, the best application of anti-counterfeiting packaging technology is tobacco packaging, which is at the forefront of comprehensive anti-counterfeiting. Daily cosmetic packaging should learn from tobacco packaging and use a variety of anti-counterfeiting packaging technologies in combination to increase the difficulty of counterfeiting and counterfeiting. , combine the first-line anti-counterfeiting packaging technology that is easy to be recognized and accepted by consumers with the second-line anti-counterfeiting packaging technology that requires complex anti-counterfeiting identification and relatively slow recognition speed to form a combined anti-counterfeiting.

5) At the same time, we must continue to research and develop new materials, new technologies and new processes, and use new equipment. Manufacturers must make reasonable investments according to their own needs, correctly design and use anti-counterfeiting packaging technology, and simplify the identification of anti-counterfeiting packaging for goods. The detection is authoritative; it is accurate, and it also has high security. In addition, the anti-counterfeiting packaging of goods must be fully publicized and introduced, so that consumers can correctly understand the methods of identifying authenticity and make anti-counterfeiting technology deeply rooted in the hearts of the people.

With the development of science and technology, no anti-counterfeiting technology can permanently prevent counterfeiting. We can only constantly update anti-counterfeiting technology, improve the safety and reliability of product packaging anti-counterfeiting, and make anti-counterfeiting packaging technology more integrated and scientific, and more integrated with packaging. Develop in the direction of perfection, and carry out anti-counterfeiting to the end amid the contradiction between anti-counterfeiting and counterfeiting.