How to design cosmetics glass packaging containers?
How to design cosmetics glass packaging containers?
With the continuous emergence of new cosmetics products in technology, the form of the consumer market transitions into a diversified market, and people's aesthetic pursuit and consumer psychology tends to personalize. Based on the basic functions such as protecting goods, beautification, and promotion in modern packaging, it pays more attention to the design of design. Emphasize the packaging design for the target audience and standing on the perspective of sales, passing accurate information to consumers, and leaving them with unique impressions. Scientifically designed and analyzed the design positioning of cosmetics glass packaging containers in order to carry out attractive packaging design.
1. Cosmetics glass packaging container design
Glass packaging container is used to glass bottle. According to the different manufacturing methods, it can be divided into mold bottle and control bottle. Ordinary glass bottle is a mold -making bottle, which is widely used in packaging of food, daily chemical products, drugs, chemical products, etc. The modeling design of the glass packaging container is a three -dimensional form created by various processing processes and reasonable selection of materials based on the basic functions of the goods required by the product, and the materials are created according to the determined structural method. Glass packaging container is a transparent container made of melted glass by blowing and mold molding. Its formation has undergone artificial blowing and semi -mechanized molding. Reached the current mechanized molding. There are many types of glass packaging containers and different classifications. For example, according to the size of the bottle mouth, it is divided into small mouth bottle, large mouth bottle, and wide -mouth bottle; according to the geometric shape of the bottle, it is divided into round bottle, square bottle, curve bottle, and oval bottle; Use packaging glass bottle, canned bottle, medical bottle, chemical reagent bottle; according to the different color, it is divided into no color transparent bottle, white bottle, brown bottle, green bottle and blue bottle; , N -neck bottle, long -necked bottle, short -necked bottle, thick -necked bottle and fine -necked bottle. Through the design of the modeling design, different needs, various specifications of glass packaging containers.
There are many types of cosmetics, and the functions and functions are becoming more and more detailed. The packaging forms are diverse, and the differences in grade are very obvious. With the steady development of traditional industries, glass is still the main selection of packaging of cosmetics, especially luxury goods such as perfumes, spices, etc. It is easy to volatile and easy to disperse fragrance products. In the design, the transparent material of the glass reflects the charm of the material. This makes the glass -based packaging container shape have rich performance space. At the same time, the rich shape changes of the glass packaging container also allow people to gain beauty and artistic influence while convenient use of goods. The glass gives a noble sense of appearance with its thorough purity, bright, dazzling, noble and elegant charm. Some luxury goods such as high -end cosmetics must interpret their inherent noble quality through the packaging design of this material.
With the fierce competition in the cosmetics market, the requirements for the design of the packaging of the cosmetics market are getting higher and higher. The investment in cosmetics packaging and propaganda is also increasing, thereby highlighting the inherent quality of the product and attractiveness on the shelves. In order to adapt to the fierce competition in the international packaging market, some glass packaging container manufacturers and scientific research departments at home and abroad have continuously launched new equipment and adopting new technologies, so that the manufacturing of glass packaging containers has made significant progress. The specific manifestation is to segment the product for design positioning, and then make the packaging container specifications and diverse shapes, and design various glass packaging bottles. For example, a variety of wide -mouthed bottle and narrow mouth bottle are used for high -end cosmetics or perfumes, nail polish and other cosmetics packaging containers that are volatile, easy to penetrate, and organic solvents. At the same time, pay attention to the shape of the bottle cap and bottle body of the glass bottle, so that the shape has a sense of change and diversity. To satisfy different consumption levels.
2, the design positioning of cosmetics glass packaging containers
By conducting detailed and in -depth investigations on cosmetics products and other related situations, the form of cosmetics glass packaging container shaped according to the results of the survey results. Only when the design positioning is accurate can the design of the theme image that is designed and the visual effects can be designed.
1. Stand in market and consumer objects
The design of the market and consumer objects is a targeted design. Determine the level of product sales areas and sales objects, and understand the quality of similar products in the region and the characteristics of packaging shapes, consumers' aesthetic taste and consumption psychology, consumption habits and customs. For example, a cosmetic glass packaging container is a level of consumer group, that is, the positioning of social class, the gender and age of consumer objects. And different cultures, social status, different living habits, psychological needs, etc. Or consider from the perspective of different psychology and aesthetics of consumers, it has attracted the interest of different consumers. Provide reference for creative positioning of modeling design, increase the added value of the product, and stimulate consumers' desire to buy.
2. Grade positioning
The grade positioning includes the price grade of the product itself and the cost of the packaging allowed. The price of the product can be determined to correctly select the materials and techniques, and then the grade positioning of the decoration can be more correct, and the packaging grade and the product grade are not consistent. The inconsistency of the grade will cause the profit of corporate profits due to the high packaging cost or affect sales due to the low packaging grade. Cosmetics consumer goods are based on the needs of basic consumption. Consumer goods with high value. The packaging shape of this category of products should be used to improve the added value of the product with high -quality design, and convey the concept of enterprises and product. Let consumers gain a different sense of "identity" in the high product design and styling style of the packaging container, so that products can occupy advantages in fierce market competition. For the characteristics of the target object, determine the grade of product packaging. High -grade brand products highlight noble and elegant characteristics to meet the psychological needs of consumers.
3. Material and process positioning
The packaging materials of the selected container have a corresponding molding process, which is closely related to the cost cost and product characteristics of the packaging. After determining the material and process, the shape can avoid certain limitations or use feasibility design based on inevitable limitations. Cosmetics packaging has diverse shapes and different materials. There are various plastic bottles of various shapes and specifications; composite film bags for packaging plastic bags; glass bottles of various shapes and specifications. Cosmetic glass packaging containers mainly rely on the hot melt of molds and materials for the moment, so the design is largely limited to the mold and process. Although the proportion of glass bottles in cosmetics packaging containers is about 8 %, it still has irreplaceable advantages in the packaging field. In particular, whitening and nutrition contain a large amount of nutrients and is easily oxidized, which put forward high requirements for the sealing of the packaging. The glass bottle is strong, and it is better than plastic bottle in terms of protective content. At the same time, the heavy sense of glass packaging container makes people feel good; frosted or transparent glass bottle -unique visual effects are far from comparable to plastic bottles. The price of glass is cheap and will not fade or deform, which is beneficial to environmental protection. This is the advantage of glass packaging containers. In addition, perfume cosmetics itself is high -end consumer goods, with a large added value. Consumers tend to be a luxurious and beautiful cosmetics packaging. Due to its transparent and pure characteristics, glass materials have high resistance to gas, and also make glass bottles the first choice for volatile and easy -to -free fragrance products.
4. Basic scale and capacity positioning
Cosmetic products have different capacity requirements, and some are the same standardized capacity. Some can be set according to the requirements of the company's market, product functional characteristics and consumer habits. Sometimes, in order to create a certain modeling personality image of the company's products, or guide the consumer concept and the concept of consumption and the consumer concept and Consumption habits, set unique installations. For example, for high -end cosmetics products. Packaged by small capacity to facilitate the use of or meet the needs of low -income persons; for low -end cosmetics, in order to meet different needs. The capacity of the packaging container is diverse to facilitate the choice of consumers. Products of the same capacity can be designed as different shapes, and the packaging shapes of different capacity products can change more. The same capacity changes due to long, width, and high basic scale can produce a variety of different basic forms such as lean high, moderate, and short fat types. Form a variety of glass packaging containers. Therefore, the positioning of the basic scale and capacity has a great impact on the tone of the design.
5. Styling style positioning
The styling positioning is a design form. The form is content service, which is the carrier of information and emotional transmission. Based on the characteristics of the product content accurately, the beauty of the shape is reflected in a specific form. The technique of glass bottle shape is complex and changeable, and the form changes. Bottle -shaped cover, mouth, neck, shoulder, chest, abdomen, foot, and bottom 8 parts. The changes in any of these eight parts of the lines have changed the shape. The design must be different, unique and stylish, and must study the changes in the line shape and facial shape of these 8 parts. The changes in line -shaped and facial shapes determine the feeling characteristics of the packaging container. According to the styling form position, the line type or image that is associated with the product has caused consumers to associate and resonate with consumers, and then promote the sales of product. In Europe, personalized design has become the mainstream. Different brands of products need to be distinguished by design. Even the different types of the same brand of products must be distinguished by design to distinguish different characteristics. Design is one of the means to interpret the subtle and unique features of the product. Therefore, we must strengthen the style of brand and product packaging. Especially perfume products seize the market with their own unique perfume bottles. To perfectly ensure its brand status from modeling, material, and decoration.
6. Product function and usage method positioning
When the appearance of cosmetics glass packaging container products, one is to consider the protection function of the product, and the other is to consider its convenience function, and the third is the appearance of the appearance and shape. At the beginning of the design, we must consider the characteristics and use methods of the product. Only when the packaging design can we fully consider what materials and morphological structures to adopt, it is more conducive to protecting goods and facilitating consumers. For example, perfume cosmetics are volatile, and at the same time, each use is generally less measured. Therefore, the bottle mouth of the perfume bottle should be smaller. This can make the smell more lasting, and it is easy to control the dosage when it is poured out. In the field of cosmetics packaging, with the improvement of technical level, the development of packaging has gradually prominently highlighting the characteristics of personalized demonstration and innovation, the introduction and application of new technologies and new processes, and the development and alternative of new environmental protection materials. Welcome.
Fourth, end language
Cosmetic glass packaging containers should be protected, functional and decorative. The design positioning analysis of the shape of cosmetics glass packaging containers in order to carry out in -depth and orderly design. Design positioning can make the packaging design more purposeful and targeted, and then sell products.