The shape design and color application of cosmetics packaging containers

The shape design and color application of cosmetics packaging containers

The shape and color are the focus of the visual performance of the packaging container. How to better combine the shape and color, and apply it to the harmonious unity in the series of the passenger. Become the key to the design of cosmetics packaging containers.

If the packaging design wants to pay attention to and understand, understand, and form the memory of Gongshi, it is inseparable from the novelty features of text, color, graphics and other conditions in the packaging of sensitive organs.

The same is true for packaging as cosmetics, and has higher requirements in aesthetics. Due to the special nature of cosmetics. The packaging form of the most commonly used container in packaging towels. In addition, cosmetics products often appear in a series. Therefore, the container shape, color, and series of expression in cosmetics packaging are very important. The style of contemporary packaging containers is rich and diverse. Some are pursuing popular fashion concepts, thinking of traditional national characteristics, and designing new material technology as the foundation. Various design ideas make the design form of packaging in addition to reflecting the function of protecting goods and an important means to enhance the added value of the product and shape the brand image.

1. The shape design of the cosmetics packaging container

The shape of the container must not only conform to the product's use function, but also suitable for the image, characteristics, and temperament of the product. Also play with the unified style of the same series. The basic requirements of packaging containers must be met.

1. The shape of cosmetics container needs to be designed according to the characteristics of the product

The practicality of the packaging container should be considered first when designing. The natural attributes that conform to the content of the content in structure and shape are the specific performance of practicality. For example, due to the volatility of perfumes, the bottle mouth of the perfume bottle should be smaller. This can make the flavor of the perfume more lasting, and it is easy to control the dose when it is poured out.

2. Cosmetics container shapes must be in line with ergonomics

The design of the packaging container must consider the actual use of consumers, so when designing, it needs to be based on ergonomics, which has achieved the combination of the aesthetics and practicality of the shape. For example, the increase in containers with the most capable capacity and heavy quality increases the convex decoration, which is conducive to consumers to better grasp the container and increase the friction of the container surface while having decorative effects.

3. Cosmetic container modeling design needs to inject fashion trend elements

The appearance design of the packaging container reflects the sense of fashion. Due to the nature of cosmetics products and the specific consumer group, the design of cosmetics containers must have a beautiful image and noble temperament. These sometimes even surpass the quality of the products themselves. Designers must have a better artistic aesthetic ability. It can be creatively combined with visual Wusuo, such as styling, material, color, etc.

In the form of modern packaging design, the special -shaped packaging container has attracted more and more attention from the designer. In cosmetics packaging containers, this design is more everywhere, although it is common is the design of imitation ecology. The inspiration of the design of the bionic form is derived from nature, but it is not simply copying the natural form, but to summarize and refine it to form a beautiful image with artisticization.

2, the color application of cosmetics containers

In the design of the packaging container, the use of color is also an important link. The packaging container of cosmetics blends with color.

1. The color of the packaging container should be consistent with the characteristics of the product

Among the product packaging design elements, the color impact is the strongest. The colors used in product packaging will cause consumers to associate, induce various emotions, and change the psychological purchase. However, when using color to stimulate people's emotions, they should follow a certain law. Just like our real life. Consumers buy makeup products, most of them are satisfied with large areas and clean product packaging. In cooperation with the main functions of the product, choose the right color.

2. The use of color in the design of packaging containers is also indispensable

In the use of the color of the packaging container, designers often use popular colors. The so -called "popular colors" should be popular, and they have a lot of personal colors. Factors: Unwilling to repeat the color style of the old days, pursue freshness and uniqueness, and hope to make yourself enter the hierarchical towel that you can go on the curtain by imitation, or in the environment of enthusiastic investment. These two psychological factors have contributed to the continuous updated color trend. The influence of popular colors has now expanded into an international scope. Therefore, the world must regularly hold an international popularity seminar to guide the color of world products.

3. The color of the packaging container should play a positive guidance for consumers

It can be found through research that different colors not only show different atmosphere, but also affect the visual feelings of people. The characteristics of this color are used in the design of packaging to play a positive role in consumers. Although everyone has a certain difference in color, from the perspective of all mankind, people's feelings about color have a certain commonality to a certain extent. This provides important ideas for design.

3. The performance of cosmetics container design in series

In the design of the packaging series of containers, the use of unified shapes is adopted. For example, detailed changes to the cover of the container bottle in the same shape of the container bottle; or the container with a unified shape is divided into different capacity specifications to form changes in the shape of the size, high and low, and the difference; The series of containers can be distinguished, etc., all can obtain a relatively uniform image and detailed modeling design.

The design of cosmetics packaging containers must not only meet the requirements of the product packaging function in terms of shape and color use, but also suitable for the standard design of the packaging container. While the packaging function is the first, while practical, cooperate with the evolution of the times and the development of humanities, open ideas, and continue to innovate.