Classification and shape design of cosmetics container packaging

Classification and shape design of cosmetics container packaging

Cosmetics can bring users self -confidence, beautiful, and youthful feelings, which is a positive way of lifestyle. Only with scientific and reasonable application of cosmetics packaging materials and grasping the overall packaging of cosmetics can it attract consumers' eyes, make it produce the desire to buy, and promote the sales of cosmetics.

As a synonymous and trendy synonym, cosmetics bring people a beautiful and confident, but also bring positive and healthy psychological suggestions. The packaging of cosmetics directly reflects the brand's taste and can also stimulate consumers' senses. The function of packaging not only protects products and convenient sales, but also improves the competitiveness of products. This article analyzes the appearance of cosmetics and commonly used materials for cosmetics containers, which aims to explore theoretical analysis of the design of cosmetics container modeling.

1 Classification of cosmetics and containers

1.1 Cosmetics Overview

The definition of cosmetics is to provide a product to the products of beauty, directly apply, spray on the surface of the human body, and generate direct contact with the skin, hair, nails, etc. Purpose. Cosmetics represents a fashion product, an indispensable consumer product in people's daily life, especially for female consumers. Women's demand for beauty is always changing. Good cosmetics also need a good packaging container, which can show the brand impression of the cosmetics, show the corporate cultural concept, and give consumer beauty experience visually. Therefore, the cosmetics market is a continuously growing market, and its packaging design must also pay more attention to innovation.

1.2 Cosmetics container classification

As a fashion consumer, cosmetics require high -quality packaging materials to increase its value. At present, there are many types of cosmetics and various packaging materials on the market. Plastic is widely used due to its durability, reasonable price, and light quality, and they are invincible in their competition. Plastic packaging can produce a large number of exquisite packaging and ingenious products for economic reasonable prices.

The main application range of PET bottles and tanks is placed in products such as skin care products, shower gels. For these products, PET bottle should be regarded as the most reasonable packaging material. In addition, the PET bottle material is soft and environmentally friendly, which is one of the best packaging materials; hoses mainly refer to plastic hose, which are generally selected materials for facial cleanser; , Eyebrow powder and other products; spray tanks are generally sunscreen products or perfumes; ingot tubes are mainly used in lipstick tube and foundation tube, which is more convenient for consumers to use; makeup pen: makeup pen refers to all kinds of makeup for makeup. Tool material, brush, pen core and other cosmetics.

The glass feels thick, and its crystal -clear appearance gives a noble sense of appearance. The glass also has many materials and can have a variety of colors. It is particularly suitable for the use of perfume. Many luxury perfumes The spice packaging uses glass bottle. The glass bottle attracts consumers' favor with a bright bottle.

2 The shape classification and design of cosmetics packaging

2.1 The shape classification of cosmetics packaging

The main role of cosmetics containers is to prevent the volatilization of products in cosmetics or liquid loss, which is the most basic purpose of its design. Therefore, the bottle -shaped design must be easy to store and can help users use it. Most of the shape of cosmetics containers consists of geometric shapes. Geometry mainly refers to spheres, squares, cone, etc., and different shapes of substances bring people different feelings. The cylindrical body feels softer and suitable for the use of middle -aged and elderly groups; the rhombus shaped feels more formal, full of young vitality, suitable for young people to use; cube feels thick, has noble temperament, suitable for some high -end products. In the choice of cosmetics, some products are more romantic and rich in emotional colors. This type of design is irregular, so it is more suitable for girls with modern atmosphere.

Cosmetics containers are mainly divided into three forms: single packaging, series packaging and combined packaging. A single packaging refers to the packaging of a single type of design. This type of cosmetics design is relatively simple and does not form a series of products. The series of packaging is an exclusive style for the design of the company for the design of the series. The same type of design style is used in the same series of products, with obvious patterns, so that consumers are the same type of product, which is convenient for consumers to identify and purchase Essence The combined packaging is to put the use of cosmetics together for binding sales to provide consumers more comprehensive services.

2.2 Series of cosmetics packaging

The series of packaging design is a design method with the highest frequency in modern packaging design. It is mainly based on the cultural value of the enterprise, and the design of different brands or different types of products within the enterprise can ensure that there is a common logo between these products. These products have common artistic design characteristics in design, and are conducive to the external publicity of corporate brands, maintain the overall aesthetic unity, and neat planning. At the same time, it has obvious characteristics on the mall shelves, which is convenient for consumers to look at each other, and can also enhance the brand's brand awareness.

3 The styling design of cosmetics containers-take skin care products as an example

3.1 Material analysis

Glass has a unique texture and visual effect and is a high -quality material. Most people think that glass packaging products are better in appearance and smell, so it has become the preferred packaging material in the cosmetics series. With the steady development of traditional industries, glass is still the favorite packaging method of cosmetics, especially some luxury goods, such as perfumes, spices, etc. It is particularly easy to volatile products. Due to its special material, glass is extremely plastic. People can shape the glass into containers with different shapes and arrange them at will according to their own ideas.

3.2 series of design

The series of cosmetics designed is more uniform. It emphasizes the unity of the visual style of different specifications of packaging or different types of products, and is in line with the principle of "diversity unity" in line with aesthetics. The aesthetics of the series of packaging design must meet the needs of most audiences, and all artistic beauty must originate from life and extract the inspiration of design from life. At the same time, adhere to the principle of "change and unity" of art, "changes" refers to learning innovation, "unity" refers to maintaining the consistent pace of series design. Only by taking into account the principles of unity and changes can we better promote design science design science , Reasonable development.

4 conclusion

The colors and shapes of cosmetics containers and outer packaging are important factor consumers considers when buying. The colorful and beautiful cosmetics are more attractive to consumers. Modern people, especially young consumers, are more pursuing individual freedom. They always want to attract attention to highlight their own personality. Therefore, new products or more special products can attract their attention, and the style of personalities and packaging is an important basis for their choice of cosmetics. Cosmetics are not only a consumer product for the public, but also a spiritual sustenance. Modern cosmetics containers and cosmetics have become an inseparable whole, which has the nature of the product, and has become a big selling point for various cosmetics brands. With the continuous development and progress of society, designers must keep up with the pace of the times, understand the new development of modern technology, combine it perfectly with the design, and continuously improve and improve their own literacy to improve the inherent competitiveness of the product.