Customized Bottle packaging design
Bottle packaging design
Packaging is a multifaceted reflection of a brand concept. It indirectly and directly reflects the brand's product characteristics and consumer psychology. To a certain extent, it also affects consumers and their purchasing tendencies. Therefore, the outer packaging of a product is also an important way to realize the value of the product. Packaging can enhance the added value of the product, effectively convey product information, and enhance brand influence. When designing packaging, it is necessary to use certain technological means, select appropriate packaging materials, and decorate the designed items.
1. Packaging materials
Packaging materials can be divided into natural packaging materials and processed packaging materials. Natural packaging materials include bamboo, branches, grass, reeds, etc. Processed packaging materials include plastics, rubber, etc. According to the material, it can be divided into glass, ceramics, composite materials, cardboard, wood and other materials.
Performance of packaging materials: (1) Protection performance for products, preventing internal items from damage and deterioration. It has the characteristics of moisture-proof, heat-resistant, waterproof, cold-resistant, etc.; (2) It is convenient for large-scale processing, and the packaging's adhesiveness, plasticity, weldability, anti-static properties, etc. should be taken into consideration; (3) Decorativeness, mainly refers to the aesthetics of the packaging, which is mainly used to improve the texture of the product and meet the needs of consumers; (4) Convenience, allowing consumers to easily take items; (5) Cost-saving energy, low cost can effectively save costs and improve product competitiveness; (6) Recyclable energy, packaging can be recycled in line with the current social green environmental protection requirements. With the development of science and technology, various new materials are constantly produced, and the performance of packaging will continue to improve.
2. Existing packaging methods
1. Aseptic packaging. At present, due to people's demand for healthy materials, aseptic fresh-keeping packaging has become popular, and its packaging is used in milk, beverages, alcohol, etc. Nowadays, aseptic packaging is widely used in food packaging, the price is moderate, and it is convenient for production and food preservation.
2. Personalized packaging. In the competitive modern society, enterprises must continuously improve their market competitiveness. To a certain extent, the outer packaging of products has become an important way to improve corporate competitiveness and brand influence. Therefore, it is also required that the outer packaging of the product should have a certain personality.
3. Green packaging. Green packaging is generally speaking a packaging that can be recycled. Today, when people are extremely concerned about the ecological environment, green and environmentally friendly packaging of food has also become a necessity. Plastic packaging bottle manufacturer
3. Bottled packaging
According to the role of packaging in circulation, bottle packaging such as wine and water is divided into inner packaging and outer packaging. The outer packaging is designed for the purpose of protecting the transportation of goods and facilitating transportation. For wine and water packaging, the outer packaging also has the function of beautifying, indicating the brand, and attracting consumers. In recent years, the outer packaging of bottles has also undergone many changes, from the initial simplicity to the current complexity. In the early years, the outer packaging of bottles was ordinary paper, white cardboard, and then gold cardboard, and there were new processes such as hot stamping. Now new materials continue to appear, and the design of outer packaging has appeared in the technology of imitation crystal box and partial over-glazing. Various brightly colored packaging strongly stimulates consumers.
The inner packaging of bottles is mainly the decoration of bottles. Nowadays, bottles are roughly divided into two categories, glass bottles and ceramic bottles. Glass bottles are transparent and more modern, while ceramic products are more elegant. When designing, it is necessary to design packaging suitable for product materials according to the different types of bottles.
Packaging design is becoming more and more international. Each country has its own cultural heritage, which leads to different emphases and themes in packaging design in various countries. Good packaging design can not only enhance the popularity of related products, but also meet consumers' sensory needs. Through packaging design, companies can convey product information to consumers more intuitively through vision. In short, packaging is a weapon for companies to establish their own image. However, to truly establish their own packaging, companies must handle the relationship between positioning, connotation, consumer groups and product packaging, and understand the importance of establishing brand cultural connotations. Only in this way can packaging design truly play its role in promoting product sales.